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Famous for good reason? Britain elevates do-gooders to celebrities.

At a time when the U.K. records one of the world’s highest death tolls per capita from COVID-19, the country has been granting iconic status to those who serve communities, do public good, and raise awareness for social causes.

Some of these new national heroes have transcended age, color, and class such as army veteran Capt. Sir Tom Moore, the centenarian who raised more than £39 million ($54 million) for Britain’s National Health Service making laps with his walker around his garden. And professional soccer player Marcus Rashford earned national recognition by challenging the U.K. government to provide free school

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