From Pokémon to Demon Slayer: Kimetsu No Yaiba, when manga and anime reach a certain level of popularity, real-world merchandise collaboration becomes a measure of that success. Toys, trading cards, housewares, clothing, and accessories are just some of the most common collaborations fans may encounter. Some clothing brands, such as the popular Japanese brand SuperGroupies, are known for their anime- and video game-inspired fashion collaborations, including franchises such as Sailor Moon and Kingdom Hearts.
One real-world anime- or manga-inspired collaboration that is quite common in Japan is cafes. These cafes serve