Home » Nathan’s Famous takes non-traditional route to good ol’ fashioned growth | 2021-04-20

Nathan’s Famous takes non-traditional route to good ol’ fashioned growth | 2021-04-20

JERICHO, NY. – Nathan’s Famous Inc. and Ghost Kitchen Brands (GKB) recently formed a partnership to open 60 non-traditional locations in the United States and 40 in Canada by the end of 2021. Nathan’s said many of the new kitchens will be located inside Walmart stores with some seating, and all locations included in the deal will offer carry-out and third-party delivery.

Ghost Kitchen Brands will be offering Nathan’s Famous new menu as well as the company’s recently launched Wings of New York virtual kitchen concept that offers wings and tenders a la carte, wings and french fry combos and Harlem-style chicken and waffles.

“We’re excited to continue our expansion across the US and Canada, and this partnership with Ghost Kitchen Brands grows our footprint even more,” said James Walker, senior vice president, Restaurants. “We look forward to beginning this journey with GKB in their current kitchens and cities, with hopes of continued expansion over the coming years.”

Ghost Kitchen Brands has a portfolio of more than 20 famous restaurant and consumer packaged goods brands and growing. GKB said each optimized kitchen freshly prepares those branded products like a one-stop food court for walk-ins or third-party delivery customers with locations that are stand alone, in malls and in big box stores.

“We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavor of New York,” said George Kottas, founder and chief executive officer of Ghost Kitchen Brands. “As we continue to grow and reinvent the restaurant industry with our unique restaurant concept, we take pride in helping iconic brands scale to reach and serve more customers, allowing customizations and combinations with other brands, all in the convenience of one order.”