The brand’s delivery-only service prepares meals for brands like Cheesecake Factory, Cinnabon, Slush Puppie, and Quiznos. Founder of Ghost Kitchen, George Kottas, explained the concept to Toronto Star saying that the firm “acquire[s] the rights to all these international brands and put them under one kitchen.” Contrary to what we might expect, this unique delivery model didn’t evolve as a result of the pandemic and shelter in place orders, but Kottas says that “[the pandemic] did expedite food trends like mobile ordering and delivery. A concept like this was coming one way or another.”
The announcement of Nathan’s Famous’ collaboration with the company comes just weeks after McDonald’s said it was closing hundreds of restaurants located in Walmart stores across the country, but the spaces weren’t going to stay empty, because as The Wall Street Journal reports, the store was already planning to offer spaces to a number of Ghost Kitchen Brands. “These spaces have been freeing up over time,” Molly Blakeman, a Walmart spokesperson, told USA Today. “We have been and continue to fill them. We’re looking to both restaurants and services that are really relevant to our customers.” Other than Ghost Kitchen Brands, other outlets that have moved in to Walmart include Taco Bell, Domino’s, and Charleys Philly Steaks.