Home » Consumer Trends Show More Americans Are Reaching For More Alcohol-Free Drinks

Consumer Trends Show More Americans Are Reaching For More Alcohol-Free Drinks

Bars are now able to open up more as many COVID restrictions are relaxed, and there are a growing number of establishments that have something new on tap: alcohol-free drinks.

With challenges like Dry January, Dry July, and Sober October gaining popularity, some companies are capitalizing on the trend.

A number of alcohol-free spirits have been released in the past couple of years, and more are popping up on the market, like zero-proof gin and tequila.

Joshua James uses them to make booze-free cocktails at his Ocean Beach Cafe in San Francisco. There’s also a selection of alcohol-free beers.

“People coming in like, ‘You got the non-alcoholic IPAs?’ I was like, ‘Yeah, I got like the best ones,’” James said.

According to market analysis company IWSR, the public’s taste for low- and no-alcohol beer, wine, and spirits is growing faster than overall alcohol consumption.

“So now what we’re seeing in terms of consumer trend is really that moderation has become part of the everyday lifestyle,” said Brandy Rand, IWSR’s chief operations officer.

At Sans Bar in Austin, Texas, there’s live music and people drinking.

“It looks like a bar, it sounds like a bar, but there’s something about it that’s different,” said owner Chris Marshall.

He said the difference is the alcohol-free cocktails.

“Seventy-five percent of people that come into Sans Bar on a regular basis do not identify as being sober or being in recovery. A lot of people just want to drink less. A lot of people are just wanting to socialize without having the hangover,” he said.

That lifestyle allows people to socialize with a clear head.

“I’ll wake up without a headache,” one Sans Bar customer said.

Just one reason why this trend is expected to keep growing.